Most marketers who deal in the digital realm understand that content marketing is a great tool that can expand reach without costing much (if anything.) It has many forms and can be produced and presented many ways; there’s no single “right” way to market with content. One way you can make your efforts stand out is to include infographics, visually appealing charts that present data in an easy-to-consume form. Here are some of the reasons they work so well.
Infographics “Pop” and are Easy to Read
Whether people are seeing your content marketing on social media, through email, or on your blog or website, they are most likely scanning it quickly to see if they’re interested in investing the time to read through your whole piece. Infographics can work as “thumbstoppers” that stop people from scrolling past them on their smartphone. They immediately stand out, and by their nature, are clear and easy to understand. They can also help your rankings in SEO and social algorithms as they are images, as opposed to simple text.
Infographics are Embeddable, Easily Shareable and Can Go Viral
Whenever you put content marketing into the world, your hope is that it will go viral. Infographics certainly can’t guarantee that, but they can certainly help. That’s because they can be easily shared or embedded, allowing them to travel the world quickly. It’s worth taking a moment to point out that content marketing is generally not supported by ad dollars, rather, it’s usually organic. While that often hinders reach, when done properly, a piece of content marketing that takes off can pay off with an ROI that would be inconceivable with any size marketing budget.
Infographics Can Increase Brand Awareness and Traffic
Of course, by using brandmarks like proprietary fonts, colors, and slogans, it’s easy to brand within (or around) infographics. Like any other form of advertising content, it’s important to be consistent to your brand’s style guide, brand voice, and messaging.
Infographics Illustrate Credibility
Infographics perform the function of presenting the sort of data you would normally get from a static chart or graph. They allow you to “have your cake and eat it too,” because you receive the goodwill and credibility of knowing your facts and doing so in a visually interesting way. Even if the data is straightforward, the presentation earns you credit.
Using infographics to make your content and organic marketing efforts resonate has very little downside. If done effectively, however, it could have more upside than you can imagine!