Did you know that when someone lands on your website, they take just five seconds to figure out what you do? If someone landed on your site, would they easily navigate to your blog if necessary? Do you have a web design that offers a simple layout that is easy to understand? How high is your site’s bounce rate?
If you are worried about how you answered the above questions, it may be time to consider a website redesign. If you need to improve your web design, you may wonder how to get started. Keep reading for some tips that will help you do this.
Create a Plan
Once you have figured out that your website needs some improvements, it is smart to work backward. Take time to create a plan that details how you are going to improve your web design. You can begin this process by mapping out the customer journey. When you are doing this, make sure you consider the pages they will view, the content they will read, and the offers that will lead to the most conversions. When you understand all this, it will help you create a web design that will encourage your leads to move through your sales funnel.
Eliminate Distractions to Help Reduce Friction
Some elements of your web design will detract from the message and value you are working to convey. Content that is too long, big website images, and complex animations can all create issues.
Since your audience has an attention span of just eight seconds, it is good to make sure you make it clear what your viewers will learn on the page they are looking at. Make sure the web design you have does not detract from this.
Creating a New Web Design
When it comes to your site’s web design, there are a lot of things to consider. Make sure that you think about the factors here and what you can do to adjust and make improvements.
If you need help with these improvements, hire professionals. By doing this, it will ensure you get the results desired. Don’t take chances with your business. You need to create a web design that works for you, your business, and your customers. Being informed is the best way to ensure that your web design meets your current customers’ needs. Take steps now to ensure issues do not arise later with your outdated web design.